Supermetrics Review 2022 (Features & Pricing) How Does It Work? Pros & Cons

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Supermetrics Review




Ease Of Use












  • Easy to use and flexible
  • Multiple API integrations
  • 14-Day Free Trial
  • Affordable Pricing
  • Google Adwords Support
  • Social Media Ad channel Support
  • Data visualization and presentation
  • Auto-update possible
  • Speed in Data analytics and data mining
  • (SEM) Search engine Marketing tools offered
  • Report Scheduling


  • No Data Storage
  • Customer support needs improvements

Rating ⭐⭐⭐⭐⭐

Price: $19

Struggling to get all your marketing data in one place? Supermetrics is the answer. Read detailed Supermetrics review here…

You are a marketer. You have ample of data to manage. You have deadlines to meet. But you don’t have the time or the skill set to make sense of it all. You’re always on the go and have to deal with slow wifi connections, spotty networks, and pesky passwords. It’s hard to stay on top of your marketing data when you’re dealing with these issues.

With Supermetrics, you can import your marketing data into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, Snowflake, and more. It comes with fast and simple interface. And no matter where you are, it’s just a click away.

In this post, I have featured my honest and trustworthy Supermetrics Review 2022 that includes all the detailed insights about Supermetrics pricing, features, functionality, and more. So let’s get started here.

Supermetrics is a business analytic programming that puts every one of your measurements and execution markers together, in a proper and accessible location.

At first, intended to enable organizations to streamline their entrance to their Google Analytics information, Supermetrics has developed to end up an out-and-out business detailing stage that works with different analytic motors and apparatus.

Bottom Line: Supermetrics brings all the data that you actually need to maximize your marketing campaigns. What’s more, Supermetrics even brings all the data you need to your preffered platforms such as reporting, analysis, or storage platform. Supermetrics works like a charm with all platforms such as Google Spreadsheet, data visualization tool, etc. Start Supermetrics 14 Days Free Trial here. 

Supermetrics has been trusted by 16000+ brands.

You may have questions like this : I will explain everything in detailed

– How does Supermetrics work?

– What is Supermetrics for Google Sheets?

– What are Supermetrics for?

– How do I install Supermetrics?

– How do I use Data Studio Supermetrics?

– How do I connect Supermetrics to Google Sheets?

– Is SuperMetrics add on free?

– What is Supermetrics for Data Studio?

– How do I connect my Facebook to Supermetrics?

Supermetrics Review: Top Pros & Cons Of Supermetrics

The product has turned into a perfect stage to accumulate information and bits of knowledge to encourage devise and execute web examination, web-based social networking, and web-based advertising.

Supermetrics lead item, the Supermetrics for Google Drive, empowers organizations to run questions, invigorate their information with only a push, and easily share reports and dashboards with other colleagues.

Supermetrics Data Grabber conveys an Excel-based report mechanization application that can perform without much of a stretch interface with various driving information sources like Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.

Supermetrics Uploader gives you a chance to import publicizing costs information from any source into Google Analytics. Supermetrics Functions in an apparatus intended for cutting-edge Excel clients. This module empowers them to enter their business measurements effortlessly into Excel and Google Spreadsheet for more custom and minute details.

Supermetrics latest Integration With Hubspot

With Supermetrics for HubSpot, you’ll be able to move all your HubSpot marketing & sales data into Google Sheets, Excel, and Google Data Studio. You can then create your very own automated HubSpot reports and with Supermetrics, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks.

Here are some of the key benefits of Supermetrics for HubSpot:

  • Analyze your data in any way you want and create custom automated reports in spreadsheets and Google Data Studio
  • Blend data from multiple HubSpot accounts and create cross-portal reports – this is perfect for multi-brand marketing teams and marketing agencies
  • Combine multiple dimensions in a single report such as Contact, Company, and Deal data
  • Free your HubSpot data and enjoy limitless reporting opportunities that are not available in the native UI
  • Get a complete and custom overview of your full-funnel performance, from new visitors to closed customers
  • Combine your HubSpot data with data from other marketing platforms such as ad networks, social platforms, and Google Analytics to get a complete overview of your marketing performance

How To Get Started:

You can try their HubSpot connector with a 14-day free trial.

For Google Sheets & Excel:

  • Get the Google Sheets add-on or Excel add-in if you don’t have it already
  • Choose HubSpot from the data source tab
  • Authenticate with your HubSpot credentials
  • Once you’re data has transferred you’re all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)

For Google Data Studio:

  • Get their HubSpot connector for Google Data Studio
  • Authorise with your HubSpot account and the connector will be added
  • Once your data has transferred you’re all set! (Please note that depending on the amount of data in your HubSpot portal, it may take days to cache all the data for reporting)

Why You Should Choose Supermetrics? (Supermetrics Reviews & Product Details)

  • Joining With Major Marketing Platforms/Multi-Channel Reporting

Supermetrics can be coordinated with an excess of 40 stages. Google Analytics, Google Adwords, Facebook Ads and Insights, Bing Ads, Twitter are a portion of the regular ones.

  • Not any more Manual Copy/Pasting or Importing CSV Files

For advertisers, time is money. Incidentally, now is the ideal time expanding to sign into every stage each day and gather the information to be displayed to our customers. Particularly, in the event that you are extending to new channels, it will just build the time devoured.

  • Spare PPC Reporting Time

With expanding customer base and promoting channels, information revealing and perception has turned out to be more testing and tedious compared to previous times. Incorporating information from various publicising channels into the equivalent exceed expectations sheet, refreshing them day by day and contrasting the outcomes is a repetitive procedure.

  • Track Your Daily budget

In the event that you are associated with web-based promoting, you know the agony of the following day by day advertisement spends for each customer to guarantee the greatest ROI.

  • Robotized Dashboards For Performance Tracking

To guarantee a high ROI for every customer, you can set dashboards and computerize cautions dependent on when the execution plunges beneath the normal level.

Supermetrics Key Features & Benefits

With Supermetrics for Google Drive, you can computerize detailing forms in your Google Docs and Sheets. That implies you can import every one of your measurements from various information sources like Google Analytics, Facebook, YouTube, Twitter, AdWords, Bing Ads, and Google Webmaster Tools, and have every one of your information changed into spreadsheets and archives.

Overview of benefits

At whatever point you have to take a glance at the latest figures, the module gives you a chance to invigorate your information with only a tick of the catch. You can likewise set the framework to consequently refresh your information once a day.

On account of its easy-to-understand interface, getting to the information you require is super breezy.

Supermetrics Data Grabber gives you a particular edge to effectively and rapidly create Excel reports dependent on information from Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube.

You don’t have to introduce anything or implant content. What used to belong periods of work has turned into a rapid procedure that spares you an immense measure of time and exertion consistently.

Need to know how your promotion spending is performing?

With the Supermetrics Uploader module, you can use Google Analytics to show your promoting cost information and additionally your ROI from various information sources, including Facebook Ads, Bing Ads, and Yahoo Gemini, or even CSV documents.

Summary of Supermetrics Features

  • Information Analytics
  • Business Intelligence
  • Information Mining
  • Information Visualization and Presentation
  • Search Engine Marketing (SEM)
  • Adwords
  • Report Scheduling and Automation
  • Supermetrics Position In Our Categories

Supermetrics Products (All Products Offered By Supermetrics)

Supermetrics offers various versions of its software that relate to various tools, such as Supermetrics for Google Sheets, Supermetrics for Google Data Studio, Supermetrics for Excel, and the Supermetrics API, which enables users to push their data to a data warehouse or a BI or viz solution like Tableau, Power BI, or Qlik.

Supermetrics can help you save time, organize your data better, and produce visually pleasing reports, whether you’re an agency, a company owner, or an in-house marketer. Depending on the requirements and processes, Supermetrics offers six product options:

  • Supermetrics for Google Data Studio
  • Supermetrics for Google Sheets
  • Supermetrics for Excel
  • Supermetrics Uploader
  • Supermetrics for BigQuery
  • Supermetrics API

There are a number of products available for Supermetrics. Supermetrics offers various services.

1) Supermetrics for Google Sheets: 

The Supermetrics plugin for Google Sheets is a quick and easy way to get data and information into your Google Sheets. This is a perfect add-on for you if you enjoy working with spreadsheets and creating pivot tables. 

You can use the tool to quickly cross-channel ad hoc analyze data and analytics from either one or more sources. You can also produce scheduled reports, which includes those that consist of graphs and charts.

This can be updated automatically every hour, day, or week, with the option of receiving updates via email. Another good thing here is that they also provide templates for Google Sheets.

You can bind to Big Query and pull data directly from your custom BI database, in addition to pulling data from reporting platforms. You will also get a trial period of 14 days to try out and test all the features they are offering.

Please note:

  1. Since any data you upload to your Google Sheets can also be easily segmented, filtered, as well as broken in a variety of ways, you will be able to use it as a data inventory for all ‘raw’ data you have. The Google Sheet can then be used as a data source in Data Studio. In a later article, I’ll go over this in greater detail.
  2. While we truly are big admirers of Google Sheets, you may want to use Microsoft Excel in case you are dealing with data sets that scale up to 10,000+ rows.

How To Set Up Supermetrics For Google Sheets?

Let’s go over how to set up the tool’s Google Sheets integration.

Note: The steps below are for using Google Sheets on a Macbook with the Google Chrome browser. As a result, the procedure for Chrome for Windows can differ slightly.

  • Visit for more information.
  • To begin your free trial, click the button below.
  • You’ll be taken to the Marketplace for G Suite as a result of this. Install should be selected.
  • Simply open a blank Sheet and then click “Add-ons, then Supermetrics, followed by Launch” once it is installed.
  • You can also use any of the features showing in the side screen panel.

2) Supermetrics for Google Data Studio:

Google Data Studio is one of the most efficient and free data management tools developed by Google to allow the users to build dashboards using data from various Google products. However, Supermetrics allows you to combine a lot more data into a single dashboard.

Supermetrics Data Studio connectors can be very useful in situations where you want to directly import the data into your Google Data Studio to do some visual reporting.

It can also be used in tandom with Big Query, that makes things even more effective when combined with the blending function of Data Studios’. Alternatively, you also have the option to import all the data into your Google Sheets from other third-party platforms after which you can employ Google Data Studio to add your Google Sheet as a data source.

How To Set Up Supermetrics For Google Data Studio?

It’s easy and pretty quick to set up Supermetrics. You are not required to build an account. It will guide you to your Google Data Studio account until you buy a product or just sign up for a free trial.

Click on “Create a New Report”, then type Supermetrics into the search bar to see a list of all Supermetrics connectors that can be used with Google Data Studio.

  1. Go to
  2. Tap on the option “Start a 14-day free trial”
  3. Now choose the connector you want. For example,  Ad Data + Google Analytics

Please note

Supermetrics offers a plethora of connectors to choose from. Unfortunately, you won’t be able to get everything in one package. Ad Data + Google Analytics, consisting of the most popular and commonly used ad networks, is the closest you can get to a package.

(See the list below) You can, however, add or remove any connector as you need them as per your needs and requirements..

Their website is unclear about what Ad Data + Google Analytics entails. Here is a list of all the platforms from which you can get data using this powerful connector:

  • Google Analytics
  • Google Ads
  • Facebook Ads
  • Twitter Ads
  • Microsoft Advertising (Bing)
  • LinkedIn Ads
  1. Click “Try for free”
  2. You will then be asked to Authorize the connector
  3. Grant the necessary permissions by just clicking “Allow”
  4. After you’ve authorized the connector, you’ll need to authorize each platform you want to use. You can do this by clicking Log in.

That concludes our discussion. In Google Data Studio, you can now easily generate multi-channel reports.

What can you do with Supermetrics for Google Data Studio?

Choose from a huge collection of Data Options

We were really impressed by the sheer volume of information available. There are numerous metrics that will allow you to include more detailed information in my research.

This was initially overwhelming and perplexing, but once you get used to it, you will be able to find the information I needed far more quickly.

Blending Data

Supermetrics really outshines its rival software and tools when it comes to blending data. In one paper, we were able to combine data from Facebook, Google Ads, Twitter, Linkedin, and Bing. Instead of switching from one single platform to the next and manually gathering data, this saved me a lot of time.

We could also compare the data from every platform using Google Data Studio to get a larger picture of where we could develop my campaign.

Multiple Accounts

You can also associate multiple accounts with Supermetrics. I have two accounts for Google Analytics, and I don’t need to pay anything extra to link them both.

Free Templates

When you use Supermetrics, you get access to a gallery of Google Data Studio models which you can use. Whenever I need short reports, I find this extremely useful. I just need to duplicate one of their models and replace the data source with my account. The Google Data Studio template gallery can be found here.

Supermetrics for Google Data Studio Pricing

Supermetrics currently offers users to choose from three distinct Google Data Studio packages. Here is a quick overview of the prices of each of the subscription plans along with the features that come along with the price tag. 

Individual Connector

Price: $39 per month


  • No. of reports: Unlimited 
  • No. of account users: 1
  • Accounts per data source: 3 
  • No. of data sources: 1


Price: $99 per month


  • No. of reports: Unlimited 
  • No. of account users: 3
  • Accounts per data source: 20
  • No. of data sources: All Supermetrics data sources
  • Cross-platform data blending

Super Pro 

Price: $299 per month


  • No. of reports: Unlimited 
  • No. of account users: 5
  • Accounts per data source: 100
  • No. of data sources: All Supermetrics data sources plus Google Campaign, Google Ad Manager, Google Display & 360, Adobe Analytics, Hubspot, Adform, Criteo, Snapchat Marketing, Searchmetrics, Adform, Criteo, etc.
  • Cross-platform data blending

For each commodity, Supermetrics offers a variety of pricing options. Visit the Supermetrics Pricing Page to see the packages for Google Sheets, Microsoft Excel, Supermetrics Uploader, BigQuery, and Supermetrics API.

3) Supermetrics for Excel:

You can get all of your data into Excel through the sidebar, similar to how the tool works for Google Sheets. The Excel edition of Google Sheets has the same number of integrations as Google Sheets. Excel excels at handling massive data sets of more than 10,000 rows. They do not have any Excel models at this time.

Supermetrics Review

  • About

Supermetrics is a business analytic programming that puts every one of your measurements and execution markers together, in a proper and accessible location.

  • Price


  • Pros

Google Adwords Support With Affordable Pricing

  • Cons

No Data Storage

  • Verdict

Supermetrics has been extraordinary for us with substantial information, complex organization, as we require precise and point by point detailing of measurements for our customers over various stages.

Overall Rating ⭐⭐⭐⭐⭐ 4.5/5

How To Set Up SuperMetrics For Excel? 

It’s easy and pretty quick to set up Supermetrics. You are not required to build an account. It will guide you to your Google Data Studio account until you buy a product or just sign up for a free trial.

  1. Go to
  2. Click on “Start Free Trial”
  3. Depending on how you use Excel, go for the online or desktop edition. Let’s stick with the desktop edition since it’s usually used for massive data sets.
  4. On the next tab, after clicking Start Excel Desktop Trial, click Open in Excel.
  5. This should bring up Microsoft Excel. Then all you have to do is allow editing and tell Excel to trust the add-on.
  6. The add-on can be found under the ‘My Add-ons’ tab in the insert tab.
  7. Similar to the Google Sheets side panel, you will now be able to access all functionality from the side panel.

Alternately, you also have the option of getting the app on the Microsoft App Source. Just search for the app and click on “Get it Now”.

4) Supermetrics Uploader:

This Supermetrics uploader collects your data from different sources such as the cost and the ROI on different platforms and sends it to Google Analytics. It certainly saves you a lot of time as it doesn’t require switching from one platform to another.

5) Supermetrics Data Grabber

Now you can easily create reports,  monitor and analyze your marketing campaigns in Excel with Data Grabber.

Simply drag all your marketing statistics to Excel. As here it offers integration with Google Analytics, Google Ads, Facebook, Bing, Twitter, and other marketing platforms it uses.

Automate tedious manual labor and save time. It is not necessary to copy/paste or import CSV files manually. Save 10 to 30 hours a month easily with Supermetrics Data Grabber.

Personalize your reports according to your needs and requirements. Get all the dimensions you need, combine them with all dimensions and visualize them in the way you choose it to be.

Simply get an instant ROI. The productivity you earn easily exceeds the cost. Get excellent reviews for the price of one coffee per day.

This is the latest addition to the tools for Supermetrics. It gathers the data from different sites in one place.

Data Grabber pulls all your marketing skills to an excel sheet. It integrates well and automates the report for Google Analytics, YouTube, Facebook & Adwords. It gets the metrics from dozens of sites.

It creates beautiful charts of your data considering the factors such as unique visitors, average page views, or new visitors which could be helpful for your business and save up a lot of time preparing charts.

You can also customize the reports and add or remove any data that you want with ease. You can remove or add any column or rows.

You can choose metrics and split them by week or month with so much ease. Once you have prepared the different metrics and obtained the stats on the Excel sheet, you can create them in a PowerPoint within few minutes.

6) Supermetrics Functions

This product is designed for advanced spreadsheet users as they can integrate with excel spreadsheets and Google sheets without making use of it.

You can type in the custom function just like you do in the spreadsheet such as SUM or COUNTS. You don’t need a plugin to install for this purpose.

If you are sharing it with your team, you can embed the code fetching the data into that workbook and that data can be shared with anyone. They can refresh or modify the data anytime and obtain the latest data for it.

You need no programming skills for excel. The functions work simply as any inbuilt spreadsheet functions.

7) Supermetrics for BigQuery

Now you can connect your data to Google BigQuery. You can also create intuitive panels in Data Studio or other BI tools as easily and effortlessly.

This platform offers powerful analytics on demand. Simply use the computing power of Google Cloud. Unlimited amount of data set size. 

Also, there will be advanced and fast data mixing. Compare paid campaigns with networks or link advertising data right with web analysis or CRM data too. 

The best part is that you will have full ownership of all historical data. Like you can see many of the marketing platforms store data only for a limited number of months. All your data is stored in BigQuery and not in any third-party reporting tools which you can access it anywhere and anytime. 

Unmatched robustness and speed right for Data Studio. Fast data recovery can often be slow or unreliable. Herewith Supermetrics you will have a unique Data Studio connector optimized right for marketing data in BigQuery.

Key Features Of Supermetrics BigQuery

  • Designed with simplicity
  • Best-of-breed integrations
  • Data fully transformed ready-to-use
  • An exclusive Data Studio connector

8) Supermetrics API

Here the Supermetrics easiest way to feed your marketing data into BI tools and data stores. Built by dealerships for dealers. And the best part is that no programming knowledge required.

Skip the cell, row, or speed limits of the worksheets. A more robust way to get your data. Create your queries with the Supermetrics sidebar for Google Sheets easily. 

Now you can pull all your marketing indicators into one place. As here Supermetrics API has Optimal integration with Google Analytics, Google Ads, Facebook, Bing, LinkedIn, and other marketing platforms as well. 

Just maintain full control over your data. Do not be afraid of losing historical data. Restore your data at the speed of light easily and effortlessly with Supermetrics. 

Also, you can easily create API requests as if you were using our sheet add-in. It has an intuitive self-service query generator that generally reflects the experience of the Supermetrics sidebar for Google Sheets.

9) Supermetrics for Snowflake

Supermetrics has been designed to help you manage your data pipeline and transfer all your marketing data effortlessly into Snowflake in just a few clicks.

If you are a data analyst, marketer or data engineer, then you will be easily able to migrate your Snowflake data to a data visualization tool and create attractive dashboards or organize your figures and numbers in a spreadsheet.

You can also analyze any data or visualize it by moving the entire data to a dashboard, business intelligence tool, or spreadsheet of your choice.

Furthermore, you will also be able to easily set up data transfers in a matter of minutes and get all the important data flowing into your chosen destination in a few taps.

If your historical data management involves a lot of backfilling, you can easily manage that by importing and storing all your important historical data into a spreadsheet using Snowflake for some in-depth analysis.

10) Supermetrics for Amazon S3

With Supermetrics, you can now automate all of your marketing data transfers and manage them in your Amazon S3 account.

The tool is an ideal solution for technical data analysts and data engineers who looking for dependable solutions for managing their data pipeline by transferring the entire marketing data to their Amazon S3 Bucket instances.

If your work involves intense cross-channel management of your historical data, then you can do so using Supermetrics.

The tool will let you bring in all your marketing data from multiple data sources like Google, Facebook, LinkedIn, etc. under one data lake, and you will be able to store all your marketing data in your Amazon S3.

Configuring your Supermetrics account with your Amazon S3 account is extremely easy and can be done in just a few clicks with both customizable and templated configuration options.

You can connect all your sources, choose your desired data, and then begin the data transfers to your Amazon S3 bucket. The entire process is automated and you will be set free from the time-consuming scripting and data extraction procedures.

11) Supermetrics for Google Cloud Storage

Supermetrics is developed for users and data analysts who are involved in extensive data extraction, analysis, and management and are looking for a tool that allows them to automate all data transfers effortlessly to their Google Cloud.

You can also import your marketing data and manage them in one data lake from supported platforms like Google, Facebook, LinkedIn, etc. 

You will be able to easily connect and configure your sources using Supermetrics and then choose the data necessary to begin your transfers. All of this is initiated in just a few clicks and is automated by Supermetrics to spare you the hassle of data extraction and scripting.

Supermetrics will let you have all your marketing data under your control as you desire as you have the options of managing everything using both customizable and templated configuration options.

You can use either of the two options to get started instantly and manage most of the use case scenarios of your data. The customization options are very flexible and you can easily design your own schema and directly send it to the data lake.

12) Supermetrics for Azure Storage

If you are looking for options to automate your data transfers to your Azure Storage, then Supermetrics has your back as it will allow you to do exactly that!

You can use the tool to effortlessly transfer all your important marketing data right into your Azure Storage and manage all your historical data from platforms like Google, Facebook, LinkedIn, etc. under a single data lake. 

The configuration process is very easy and can be done in only a few clicks.

Everything is automated at the end of Supermetrics and will save you valuable time. Within a few taps, you will be able to connect your sources, choose your data, and start the data transfer to your Azure Storage account. 

You can also manage all your data transfers the way you want using customizable and templated configurations offered by Supermetrics for your Azure Storage. You can also design and customize a schema of your own and then directly send it to your data pool.

Supermetrics Add-on Integrations:

So here goes the list of Supermetrics Integrations.

  • AdSense
  • Bing Ads
  • DoubleClick (all)
  • Facebook Ads and Insights
  • Google AdSense. AdWords, Analytics, BigQuery, My Business, Search Console and, Google+
  • Instagram
  • LinkedIn
  • MailChimp
  • Moz
  • Optimizely
  • Pinterest
  • Reddit
  • Searchmetrics
  • SEMrush
  • Stripe
  • Tumblr
  • Twitter
  • Vimeo
  • Databases: MySQL, Oracle, Google Cloud SQL, SQL Server, PostgreSQL, MariaDB, Redshift

How to Get Started With Supermetrics Add-Ons On Google Sheets

You will need to get the spreadsheet add-on. For this, go to the spreadsheet and click on ‘get add-ons’.

A window will pop-up where you can search for the Supermetrics add-on and get the add-on added to your Google sheet.

After adding the Supermetrics add-on to your Google Sheet account, launch the Supermetrics toolbar and it will appear on the right side of the spreadsheet.

You can connect any of your social accounts with Supermetrics and run queries related to your accounts.

You can connect multiple social accounts with your Supermetrics account. For instance, I connected my Twitter with Supermetrics.

Remember, you will have to choose the desired template for it. There are over 30 templates for different social media accounts. You can choose or create any template that you wish to.

After choosing the template, insert the keyword for which you want the data. You can easily fetch the data from any of the social media accounts. You can use metrics, splits, or keywords to make it narrow.

For instance, I searched the keyword SEO and obtained the result for it such as Retweets, likes, and user followers.

These are just a few basic things you can do with Supermetrics.

The options and insights are nearly limitless, and you will need to tailor your solution for you. Supermetrics offers great guidance from within the add-on, and also on their forum and solutions page.

The position of Supermetrics in the primary classes:

Supermetrics is one of the main 100 Business Intelligence Software products

In the event that you are keen on Supermetrics, it may likewise be a smart thought to break down different subcategories of Best Business Intelligence Software gathered in the database of B2B programming audits.

Since every association has specific business needs, it is fitting for them to avoid searching for a one-measure fits-all ideal programming framework.

Obviously, it is useless to attempt to discover such an application even among market-driving programming arrangements. The keen activity lists the different essential factors that need to be thought of, for example, key highlights, spending plan, ability levels of staff individuals, organization measure, and so on.

You need to do some research work before that. Read some Supermetrics surveys and explore every one of the alternate frameworks in your waitlist in detail.

Such comprehensive homework can guarantee you remove sick-fitting stages and focus on the application that gives every one of the components you require for business achievement.

Supermetrics Pricing Plans | How Much Does Supermetrics Cost?

So here’s is the pricing plan of Supermetrics.

1) Supermetrics for Google Sheets – Starts from $69/mo

  • Report, investigate, and screen in Google Sheets
Paid Channel Mix

2) Supermetrics for Data Studio – Starts from $19/mo

  • Assemble a world-class dashboard and promoting reports in Data Studio.

3) Supermetrics Data Grabber – Starts from $39/mo

  • A report dissects, and screen in Excel.

4) Supermetrics Functions – $11.99/mo

  • An adaptable method to get your advertising measurements into Google Sheets and Excel.

5) Supermetrics Uploader – $39/mo

  • Booked and programmed transfer of promoting cost information into Google Analytics.

Free trial with all features for 14 days.

Bing Ads

Facebook Ads

Yahoo Gemini

  • 5 daily uploads* ($39/mo)
  • 20 daily uploads* ($79/mo)
  • 200 daily uploads* ($179/mo)

* A Maximum number of scheduled uploads running simultaneously. You can change the scheduled uploads at any time.

CSV File Uploads

License period 1 year

  • 100 uploads ($99)
  • 200 uploads ($195)
  • 500 uploads ($395)

6) Google BigQuery Pricing


  • 1 Data Source
  • 1 Account


  • 1 Data Source
  • 5 Account
Supermetrics BigQuery Pricing

How Supermetrics Founded Mikael Marketing Analytics Company From €10M to €20M:

How did our founder and CEO Mikael go from an analyst to growing a marketing analytics company from €10M to €20M ARR in 10 months? 🚀

Join @mikaelthuneberg and @riskrate_app for a 30-minute chat on Thursday, March 25 at 2:00 pm EET to find out.


Supermetrics Customer Reviews & Testimonials

“With its large and varied client portfolio, iProspect needs to create multiple automated reports and dashboards that are updated on a regular basis. Supermetrics has been very helpful in this way. Apart from its flexibility and ease of use, the large number of APIs available makes it the number one choice for dashboard automation”

Axel Queffeulou

Head of Data & Analytics, Conversion

“Supermetrics’ native connectors in Google Data Studio immediately made our team more efficient and our reports more valuable to our consulting clients. Through visualization of advertising together with the results they drive, we’re able to better illustrate a digital narrative for our customers, and Supermetrics continues to find ways to help us achieve this”

Andrew Garberson

VP of Marketing Services, Bounteous

Who can benefit from Supermetrics?

Supermetrics is a method that tens of thousands of advertisers use all over the world. It assists marketers in gathering all of the data they need and storing it in one location for simple and quick reporting.

Smaller teams and businesses that have just kick-started their journey and are amateurs with aspects of marketing analytics can use Level 1 software. They don’t need a large-scale solution. They must be able to answer simple “what happened when” marketing success questions.

For companies that are asked to have more nuanced market insights, research, and suggestions, supermetrics will not be a good fit. And what if you’re not asking those kinds of questions right now?

It’s crucial to think about whether they’ll be a potential demand from any of your stakeholders or clients. If that’s the case, you’d be benefiting more by investing in a solution that is more efficient like Supermetrics.

Otherwise, you might be just forced to begin again with a brand new platform when it’s time to evolve your marketing analytics. Furthermore, you might not even have the necessary historical data to make the leap.

How Does Supermetrics Work?

Supermetrics is an add-on, which means you bind it to your preferred reporting tools, such as Google Data Studio, Google Sheets, or Excel, and Supermetrics can pull data from wherever it is.

Supermetrics allows you to connect to over 50 major data sources, including Google Search Console, Google Analytics, Facebook Ads, Linkedin Ads, Twitter Ads, SEMRush, Moz, and many more.

Reasons why we like Supermetrics!

Speed & Performance

Supermetrics is designed to be fast. Marketing analysts may also explicitly query about data sources, importing only the information they need at the time. Any field accessible from that data source can be accessed. Supermetrics is a good place to start if all you want to do is create fast, on-the-fly reports. 

Easy To Use & Intutive

The Supermetrics user interface has a number of useful features. You don’t have to recall the exact name of a segment if you need data from Google Analytics for a particular segment ID, for example. Supermetrics provides a dropdown menu from which you can choose the section you want.

Supermetrics also integrates well with Google Data Studio, despite the fact that it does not have its own visualization tool.


Supermetrics has a low barrier to entry, but you may have to pay extra for those data sources.

Supermetrics Reviews & Supermetrics Free Trial  FAQs

👉🏻 How does Supermetrics work?

With Supermetrics, you can gather data from various platforms like FB, Twitter, Instagram, etc. It helps you in arranging your data in a single file/sheet. From there you can manage all your resources.

👉🏻 How much Supermetrics costs?

The base pricing of Supermetrics is $39 per month. But as a beginner, you can try the free version or you can take the free trial of paid plans to get an overview of Supermetrics.

👉🏻How do you integrate Supermetrics in Google Sheets?

Just open a Google Sheet, click on Supermetrics add-ons and then click on launch. At last, you need to pick a data source from where you want to pull data from.

👉🏻 How do I use Data Studio Supermetrics?

Open Google Data Studio and login with your Google account Create a data source from the search bar Click on authorize and allow button Setup data source page Your data source file is ready just click on the connect button on the top right corner.

👉🏻Does Supermetrics Offers Any Free Trial?

Supermetrics offers a 14 days free trial. You can claim Supermetrics free trial on their official site without any hassle.

👉🏻 Does Supermetrics Comes With Any Money Back Guarantee?

As of now, Supermetrics doesn’t offer any money-back guarantee. If you somehow cancel any future payments Supermetrics will not refund the remaining days of your existing license.

What is Supermetrics?

Supermetrics is a company analytics software that centralises and makes all of your metrics and performance indicators easily accessible. Originally created to make it easier for businesses to access their Google Analytics data, Supermetrics has grown into a full-fledged business reporting platform that works with a variety of analytics engines and applications. The software has evolved into an excellent tool for gathering data and insights to aid in the development and implementation of web analytics, social media, and online marketing strategies.

What does the Supermetrics Data Grabber do?

Supermetrics Data Grabber is an Excel-based report automation tool that connects to a variety of popular data sources, including Google Analytics, AdWords, Facebook, Bing Ads, Twitter, and YouTube. Nothing has to be installed or a script embedded.

What can I do with Supermetrics for Google Drive?

You may automate reporting procedures in Google Docs and Sheets using Supermetrics for Google Drive. That means you can import data from a variety of sources, including Google Analytics, Facebook, YouTube, Twitter, AdWords, Bing Ads, and Google Webmaster Tools, and have it converted into spreadsheets and documents.

How much storage space does Supermetrics offer?

Data is not stored by Supermetrics. It immediately asks the source every time it collects data for a report, whether it’s Google Analytics, Facebook Ads, Twitter, or another platform. That’s fantastic if all you’re interested in is knowing more about what just transpired. You won’t have the data storehouse needed to construct more advanced marketing analytics if you’re seeking to discover long-term trends or apply a more sophisticated marketing attribution model.

Can Supermetrics help me know how your ad spending is performing?

Yes! You can use the Supermetrics Uploader module to display your advertising expense statistics as well as your ROI from a variety of data sources, including Facebook Ads, Bing Ads, and Yahoo Gemini, as well as CSV files.

Which integrations does Supermetrics support?

Supermetrics integrates with the following business systems and applications: Google Analytics,Google AdWords,Database,Bing Ads,Google BigQuery,Google Search Console,Facebook Ads,Facebook Insights,MailChimp,Moz,SEMrush,Stripe,Twitter Ads,Yahoo Gemini,YouTube,Adobe Analytics,Adform and DoubleClick.

Which tools does Supermetrics connect with?

Supermetrics sells different versions of its software that correspond to different tools: Supermetrics for Google Sheets, Supermetrics for Google Data Studio, Supermetrics for Excel, and Supermetrics API, which allows users to push their data to a data warehouse or a BI or viz solution like Tableau, Power BI, or Qlik.

Is Supermetrics suitable for Small businesses?

Level 1 tools are a good choice for smaller teams that are just getting started with BI or viz solutions like Tableau, Power BI, or Qlik They don’t require a large-scale solution. They must be able to answer basic what happened when marketing performance queries. Supermetrics aren’t a suitable fit for businesses that need to deliver more advanced business insights, analysis, and recommendations.

Is Supermetrics ideal for digital marketers?

Supermetrics is designed to be quick. Marketing analysts can directly query data sources, pulling only the information they require at the time. Any field available from that data source can be accessed. Supermetrics is a wonderful place to start if all you want to do is create quick, on-the-fly reports.

Does Supermetrics allow me to segment my data?

The Supermetrics interface has a number of useful features. You don’t have to remember the exact name of a segment if you need data from Google Analytics for a specific segment ID, for example. Supermetrics provides a dropdown menu from which you can choose the segment you require.

Does Supermetrics have a native visualization tool?

No! Although Supermetrics lacks its own visualisation tool, it works nicely with Google Data Studio.

Supermetrics Alternatives 2022:

So here we have compared Supermetrics with other similar tools out there.

1. is often regarded as one of the most reliable and popularly used ETL tools that offer you to play with more than just data extraction and management features.

The tool allows you to utilize advanced features like attribution modeling similar to the attribution modeling feature offered in Google Analytics which lets you blend your data and then neatly assign the ideal credits to the channels that attract the most conversions. 

This feature will come in handy in case your brand has multiple channels within, a relatively complex customer journey, and an expenditure of $15K or more monthly.

The advantage you get here is that everything stays well managed even when the number of channels and volume of data retrieved keeps growing.

Compared to Supermetrics, Windsor allows you to better understand your consumer path, attaches importance to your touchpoints in marketing, and helps maximize ROAS. Supermetrics could just work nicely if you simply need to pull data from a few sources into a Data Studio dashboard.

2. is an advanced ETL platform that brings in all the necessary ETL functionalities you would need, to clean up your sales funnel, clean out your maps, and allows efficient grouping of your data before you load them to a data reporting tool. has names these features CTF (Collect-Transform-Feed) to make it feel more ‘native’.

The tool offers many useful features and functionalities that you would want to manage your data extraction and scripting requirements. The features include:

  • ETL (Extract – Transform – Load) 
  • Customizable dashboards
  • Cross-platform data blending
  • Help center blogs
  • Live chat support

When it comes to head-to-head comparison, both and Supermetrics offer similar tools that provide ETL functionalities.

But the advantage that has over Supermetrics is that it offers you an integration option with over 500 sources and in-product dashboards, which can really come in handy if you frequently work with rare channels. is the ideal for people who:

  • Work with marketing channels that are exclusive only to
  • Pull important marketing data into multiple locations
  • Own an agency or a large organization that deals with unlimited seats and ad accounts

3. Improvado

Improvado emphasizes the ETL features and makes it easy to pull the data into a data warehouse or reporting tool. You’ll most likely find what you need with around 180 integrations at present. In rare instances, is still there to take a look at it.

Improvado provides internal dashboards and attribution modeling solutions in addition to ETL features. You also get to use options like white-labeled dashboards, which could be an important thing for departments, Worth notes.

The key features offered by Improvado include the following:

  • Attribution modeling (Multi-touch)
  • ETL (Extract – Transform – Load) 
  • Dashboards
  • Cross-platform data blending
  • 24/7 live chat
  • Phone support

In terms of design, Improvado is more advanced, incorporating attribution modeling and dashboards to its offering.

But with high costs, it might not be a choice for smaller companies. So, Supermetrics provides better pricing for the ETL features if you’re a small or mid-size business. And can be a place for you to go in case you need attribution modeling for a fair price.

4. Adverity

Adverity is a marketing data management tool that allows you to connect with every data source of yours and organize them to carry out full-scale analysis of your marketing data so your decision-making becomes easier and efficient.

The tool allows you to import data easily, enhance and customize them according to your analysis needs.

You get to choose from a wide range of data connectors that enable you to stay directly connected to the sources of your data and then run the analysis. The features offered by Adverity are considered ideal for the following types of users:

  • Marketing agencies
  • Advertising agencies
  • Branding
  • Ecommerce
  • Technology
  • Telecommunications

When compared with Supermetrics, experts and several users have concluded that Adverity is easier to use and set up than Supermetrics.

Adverity is also easier to administer overall. Many users have stated that Adverity offers better functionalities that suit their business requirements better than Supermetrics. The tool also offers slightly better ongoing product support than Supermetrics.


Oribi is a one-stop-shop for marketing analytics. Its intelligent computing, great features, and best optimization advice enable companies of all sizes to make sensible, informed choices. 

The organization is composed of a small, high-quality project team that is responsible for organizing and developing a massive network that manages millions of activities per day and thousands of active client interactions per second.

Oribi currently offers users to choose from three distinct packages as per their needs and requirements. The prices of the plans have been kept quite affordable starting at $300 per month (Annual) for the Business Plan to $750 per month (Annual) for the Agency Plan, ensuring that you get the most cost-efficient features to suffice your data analytics needs.  

Conclusion: Supermetrics Review 2022: Is It Worth?

Supermetrics has been extraordinary for us with substantial information, complex organization, as we require precise and point by point detailing of measurements for our customers over various stages.

It is additionally versatile to different organizations, for example, Excel or Google Sheets – with the goal that we can change and configuration reports in the manner in which we require them to work. With Supermetrics, you can get 22% Off on their annual plans.